Duckfeet, a heritage footwear brand headquartered in Denmark, has been crafting minimalist, foot-shaped shoes since 1975. Known for their durable, environmentally friendly design, Duckfeet shoes are handcrafted using all-natural materials, including vegetable-tanned leather and shock-absorbing crepe rubber. Each pair is uniquely crafted in Europe with sustainable processes, giving Duckfeet a loyal following among eco-conscious consumers who value quality and simplicity. Rust & Salt proudly brings Duckfeet to the U.S., introducing these timeless designs to a broader audience.
Summary
Duckfeet's mission of delivering sustainably crafted footwear was met with strong consumer interest but lacked a cohesive email marketing strategy to fully leverage this potential. Our goal was to enhance Duckfeet’s U.S. presence by establishing automated email flows that could drive sales, build community, and strengthen customer loyalty around the brand’s eco-conscious values and long-lasting quality. Through a tailored, data-driven approach, we focused on storytelling and community-building to make Duckfeet’s emails resonate deeply with both existing and new customers.
.jpg)
Our strategy was anchored in creating personalized, community-oriented email flows. We developed automated email sequences that focused on several core objectives: educating customers on Duckfeet’s environmental impact, promoting the unique benefits of its handcrafted, foot-shaped shoes, and fostering a sense of belonging among its audience. This approach allowed us to engage customers throughout their journey—from initial brand awareness to post-purchase loyalty.
.jpg)
.png)
Our email marketing strategy yielded exceptional results for Duckfeet. Over the campaign period, Duckfeet experienced a remarkable 180% increase in sales, attributed largely to the optimized email flows. Customer engagement saw notable improvements, with high open rates and strong click-through rates in each series. Duckfeet’s strengthened email marketing strategy not only drove revenue growth but also deepened the brand’s connection with its community, turning one-time buyers into loyal advocates.
Our work with Duckfeet demonstrates the power of a values-driven, community-centric approach to email marketing. By aligning the brand’s message with its audience’s values, we created an impactful campaign that bolstered customer loyalty and significantly boosted sales.
Discover the full potential of your eCommerce business with Class A. Schedule your free consultation today.
Schedule Free Consultation
