Approach

Our strategy focused on creating highly targeted email flows aimed at encouraging incremental purchasing. We started with personalized onboarding and post-purchase flows to nurture customer relationships and strategically introduced cross-sell and upsell flows. By segmenting audiences based on their purchase history and preferences, we crafted messaging that highlighted the connection between their initial print purchase and other product offerings, like matching blankets or accessory items. Each flow was optimized for customer engagement and tailored to guide them naturally from prints to the brand’s other products, effectively building customer loyalty and driving repeat sales.

The implementation of our targeted email flows led to a remarkable 132% increase in sales. Golf Course Print saw a significant lift in both customer engagement and the variety of products purchased per customer, with an uptick in conversions from initial print buyers moving on to related items such as blankets and other memorabilia. These metrics underscore the power of strategic email flows in not only boosting immediate sales but also in fostering long-term customer loyalty and value.

Our collaboration with Golf Course Print underscored the value of a data-driven, product-focused email strategy. By guiding customers through a personalized purchase journey, we were able to drive substantial revenue growth and deepen customer connections with the brand’s range of products. As Golf Course Print continues to capture golf memories, we’re thrilled to support their growth in the eCommerce space and look forward to their ongoing success.