A common question we asked ourselves, especially during the email discovery phase, was how can we convey the lifestyle while also maximizing ROI. We began brainstorming custom email flows that are tailor-made to specific customers. We designed funnel specific email campaigns for each step of the buyer cycle. We help the customer with their purchase every step of the way by sharing recommendations, inventory updates, style guides and more. This cemented the relationship and allowed the brand to accomplish its mission of creating a movement, not just a business.