BSP Active

BSP was established in 2013 by three friends with a love for fitness. Their collaboration and expertise created a game changing company with a striking balance of fitness and fashion.

How It Started

When BSP Active approached us about taking their amazing product to the DTC market – we immediately knew that it would be a hit. When we first joined the project, it was just a concept. Our team worked side by side with the BSP active team, and spearheaded a branding initiative like no-other. We began by generating content that showcased the product while also emphasizing brand identity.

Scope

Digital Strategy
Paid Media
Website Development
Branding
Art Direction
Content Creation
Email Marketing

Marketing Approach

The activewear niche is filled with competition. We had to find a way to navigate around the over-saturation – and luckily, we succeeded. Our focus was building an audience and a data set consisting of individuals who are the ideal customer. From there, we began testing creative. We believe that one’s success can be quantified sales figures, which is a result of running the proper tests and reacting in a swift fashion.

Website Structure

We enjoy working with brands who have a product that we believe in, and BSP is nothing short of that! Whether it would be the quality or design – they have it down-packed. When building their website, we knew we had to value that. Therefore, we approached this project with a relatively simple philosophy – showcase the product. We built custom product pages for different SKUS and broke up the information in a digestible format. In addition, we split tested button sizing, sign up forms, footer designs and more.

The Results

3.2X

Return on AD Spend

190%

Sales Increase

300%

Brand Lift

28%

Open Rates