Since 1982, Karako Suits has dominated the retail world of suiting. Saving people money, while providing first-class quality, has been the goal of the Karako Family since opening the doors to their first location over 30 years ago.
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We were excited to get the call-in from Karako to join their eCommerce efforts. Our team started by diversifying the brand and introducing Karako suits into Shopify. From there, we began designing a robust website, which later provided the springboard for our marketing efforts.
Karako's retail locations are beautifully organized and designed with much prestige. It was our mission to bring that philosophy to their website. Considering the wide-array of product offerings, we knew we had to make the UX/UI experience smooth and efficient. We started by mapping a visual navigation, which featured product offerings, collections, announcements and more. We also included custom product blocks, filters, labels, bundle capabilities and more!
Bringing the retail philosophy of upsells, bundles, and great deals to the eCommerce advertising world was the perfect recipe for success. We all knew the value of the offerings and products, it was just a matter of positioning the proper creative and formulating the audiences pools. One pivotal implementation that increased likelihood of conversions for the brand was our custom placement strategy. This form of dynamic creative allowed the assets to fit into any and every placement seamlessly - making it feel clean and focused on the deal at hand.