The streetwear industry is both loud and competitive. Our mission with Tango hotel was to bring the brand to masses while also formulating the proper customer relationships.
Understanding the streetwear culture was no problem for us! Our team consists of some of the biggest fashion junkies ever. With that said, when developing Tango’s website, our team wanted to focus on one thing: Simplicy.
Our team introduced top of funnel engagement ads to get the ball rolling for the brand. From there, we formulated segments, proper lookalike audiences and more in order to achieve an average of 4X – 5X on ad spent.
Our first step when working any client in the marketing space is to identify what issues they are solving or what they are offering. From there we gather all data in order to make decisions that lead to positive ROI advertisements.
Once we finishing identifying our targets, we formulate creative and copy that is destined to convert. In the beginning stages, we spend majority of our time testing assets and audiences in an efficient and swift manner.
Once we collect our initial pool of data, we step on the gas and SCALE. Launching ads is one thing, but scaling is a completely different animal. For this project our team focused on expanding audience size and doubling down on customer retention.
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