Selling cosmetics online is like pitching a blind date. The consumer doesn’t have the ability to try the product. As an agency, we’ve seen the power of Samira’s Cosmetics and we knew that this amazing product deserves to be in front of and used by everyone and anyone.
In the cosmetics industry, transparency is key. Selling skin care online does indeed have its draw backs, but that did not stop us. Our team built out a robust site that featured information about the product, reviews, ingredients and more.
Starting at the top of funnel, all the way down to repeat purchases we formulated campaigns that were destined to convert. Once we drove our initial conversions, we made it a point to focus on creating strong customer relationships. Samira’s line of cosmetics are both effective and powerful – we wanted to foster that by creating repeat purchase opportunities.
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