Pro North Medical is a family-owned Canadian business with a global presence, dedicated to supporting healthcare professionals by providing high-quality dental, veterinary, and medical supplies. Since 2011, Pro North Medical has combined innovation with tradition, supplying durable, affordable, and accessible medical solutions to practitioners across Canada and beyond. With over 40 years of commitment to healthcare, the company’s mission is to improve patient outcomes and reduce costs, delivering reliable products that exceed industry expectations in design, functionality, and durability.
Summary
Pro North Medical faced a pressing challenge of high cart abandonment rates and a need to serve time-strapped healthcare professionals effectively. As a solution, we implemented strategic email flows aimed at reducing abandonments and streamlining the purchasing process. Our goal was to engage healthcare professionals with highly targeted email flows, specifically designed to cater to their busy schedules and unique needs, ultimately driving a 92% increase in sales.
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Our strategy was deeply rooted in understanding Pro North Medical’s customer base—doctors and healthcare providers often pressed for time. We developed a series of email flows, including welcome series, cart abandonment, and post-purchase follow-ups, each designed to provide value and convenience. These flows featured product education, promotions on high-demand items, and reminders to complete purchases. By focusing on ease of access and personalized offers, we were able to engage customers with relevant content, reinforcing Pro North Medical’s commitment to quality and customer care.
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Our email flow strategy produced outstanding results, achieving a 92% increase in sales for Pro North Medical. The tailored email flows not only reduced cart abandonment significantly but also improved customer retention and satisfaction by addressing the unique needs of healthcare professionals. The combination of targeted messaging, customer convenience, and product education strengthened Pro North Medical’s reputation as a reliable and supportive resource for healthcare providers.
Through our work with Pro North Medical, we demonstrated the power of strategic email flows to reduce abandonments and increase sales. The results highlight how a well-executed email strategy can drive engagement and build customer loyalty, even within a fast-paced, specialized industry like healthcare. We look forward to supporting Pro North Medical’s continued growth and helping them further enhance their impact in the medical supplies market.
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