Kiwi & Co, a dynamic fashion brand founded in 2020, emerged during the pandemic and quickly carved out a space in the competitive fashion landscape. What began as a small venture in the founder Mel's living room has blossomed into a passionate community-driven brand, powered by a group of women dedicated to creating more than just a shopping destination. Kiwi & Co’s mission centers on empowering modern women by fostering a supportive community and offering fresh, versatile collections that blend staple and statement pieces.
Summary
Kiwi & Co, a rapidly growing fashion brand, sought to differentiate itself in a crowded, competitive space. Our objective was to help the brand solidify its mission-driven approach and emphasize community, empowerment, and authenticity through highly effective email flows. By focusing on strategies that build lasting relationships and drive conversions, we aimed to deliver consistent, high-value engagement that resonates with their audience and amplifies brand loyalty.
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Our approach for Kiwi & Co was to develop a powerful, custom-built email flow system that aligned with their unique brand mission and values. Recognizing the importance of standing out in a saturated market, we crafted flows that highlighted Kiwi & Co’s dedication to women’s empowerment and community building. Each email was designed to be both visually captivating and rich in message, seamlessly blending product highlights with the brand’s authentic voice. The strategy involved several key flows, including welcome series, post-purchase sequences, and customer retention flows, all tailored to foster deeper connections with their audience. We incorporated compelling storytelling, personalized recommendations, and actionable CTAs, ensuring these flows could nurture potential customers and drive consistent sales.
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Our work with Kiwi & Co produced remarkable outcomes. The newly implemented email flows led to a 421% increase in sales, demonstrating the power of an effective, mission-focused email strategy. By combining the right mix of inspiration, engagement, and clear brand messaging, the email flows not only generated purchases day in and day out but also helped Kiwi & Co solidify its position as a distinctive, community-oriented brand in the fashion industry.
The success of our flow build highlights how a data-driven, personalized approach can transform customer engagement and drive significant revenue growth, even in a competitive market. Kiwi & Co continues to thrive with a marketing foundation that champions its values and resonates deeply with its audience. We look forward to supporting their journey as they inspire and empower the modern woman.
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