hideAWAY is a Gold Coast-based, family-owned bath and body brand that began in 2016. Known for its luxurious, nourishing bath and body products, hideAWAY has created a brand experience that embodies the vibrant, relaxed lifestyle of Australia’s Gold Coast. Rooted in self-care, their products range from decadent body treats to an array of signature fragrances, offering customers around the world a slice of Australian paradise with each purchase.
Summary
For hideAWAY, a standout brand in the bath and body industry, our objective was to enhance customer engagement and craft an immersive brand narrative that would resonate amidst an increasingly crowded market. By focusing on tailored email flows, we aimed to build a deeper connection between hideAWAY and its customers, positioning the brand as a key player in the self-care sector.
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Our approach was to create a suite of automated email flows, carefully designed to engage customers at various stages of their journey. Each flow was rooted in a storytelling approach, highlighting the unique hideAWAY experience and the rich sensory appeal of its product lineup. By emphasizing themes of self-care, indulgence, and hideAWAY’s Gold Coast origins, the email content struck a balance between brand storytelling and product promotion, fostering a sense of community and loyalty. Additionally, our emails included personalized recommendations based on past purchases and engagement patterns, ensuring that every touchpoint felt relevant and valuable to the customer.
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Our collaboration with hideAWAY yielded remarkable results. The revamped email strategy led to a 328% increase in sales, highlighting the effectiveness of our flows in driving both engagement and conversions. The narrative-driven approach resonated deeply with hideAWAY’s customer base, strengthening brand loyalty and positioning the brand as a trusted partner in their self-care routines. By connecting with customers on a personal level, we helped hideAWAY achieve sustained growth and solidified its standing in the competitive bath and body industry.
The transformation we achieved with hideAWAY underscores the power of a strategic, narrative-driven email marketing approach. With a 328% increase in revenue, our partnership demonstrates how aligning brand storytelling with personalized customer engagement can yield impressive results, cultivating a loyal customer base and driving growth in a meaningful way. We look forward to supporting hideAWAY’s journey as they continue to delight customers worldwide.
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