Approach

We began by developing targeted email flows designed to ensure customers were exposed to the full breadth of Goldie Byrd’s product catalog. By integrating strategic cross-selling, we highlighted complementary items, such as pairing tops with matching bottoms or layering essentials, to drive additional purchases. A key focus was on growing their email list through effective list-building techniques, incorporating lead magnets and opt-ins that resonated with their audience. Personalization played a vital role in our approach, tailoring emails to individual customer preferences based on browsing behavior and purchase history. Finally, our design emphasized visually engaging layouts and compelling copy, aligned with Goldie Byrd’s chic and modern brand aesthetic. Automated flows were further optimized with A/B testing to improve open rates and conversion metrics continuously.

Our partnership with Goldie Byrd resulted in a 30% increase in sales, significantly boosting their revenue. Through carefully curated email flows and strategic cross-selling efforts, we successfully increased product visibility and enhanced the customer shopping experience. Goldie Byrd’s email list grew by 40%, providing a larger, more engaged audience for future campaigns. With higher engagement rates and an improved customer journey, our approach not only strengthened their market presence but also laid the foundation for sustained growth in the competitive women’s golf apparel space.

By showcasing the versatility and elegance of Goldie Byrd’s designs through targeted marketing, we helped the brand achieve its goal of redefining women’s golf apparel. As Goldie Byrd continues to innovate, we remain committed to supporting their growth and expanding their reach to more modern women golfers.