Turning Specialized Products Into Scalable Sales

Equisk is an innovative equestrian training brand founded in 2022 by Clara on Australia’s Sunshine Coast. What began with a single, problem-solving product — the SteadyHands riding gloves — quickly evolved into a full suite of performance-enhancing tools for riders, including resistance bands and posture-correcting apparel. Built around a mission to elevate rider performance and horse welfare, Equisk has earned the trust of elite riders and everyday equestrians alike. However, as the brand expanded globally, it faced the challenge of educating a broader audience on the function and value of its highly specialized products while driving consistent sales growth.

To address this, we created a purpose-driven email marketing system rooted in education, personalization, and behavioral insights. We began by mapping out the rider’s journey — from product discovery to advanced training — and tailored email flows to each stage. Welcome sequences introduced the story behind Equisk and its product philosophy, while post-purchase flows guided customers on how to use their gear effectively, boosting satisfaction and repeat purchase intent. We used customer data and engagement patterns to trigger targeted campaigns around complementary products, training tips, and testimonials from top-level riders. The messaging emphasized Equisk’s core differentiators — scientific design, elite endorsement, and animal welfare — through a clean, informative, and emotionally engaging email experience.

The results spoke volumes: sales increased by 110%, powered by stronger engagement and a clearer customer journey. Riders responded not just to the products, but to the values and education embedded in every message. By pairing Equisk’s innovation with a data-driven, human-first communication strategy, we helped the brand deepen trust, convert interest into action, and solidify its place as a category-defining leader in equestrian training gear.