Email That Connects Gear to Goals — and Boosts AOV

Swim2000 has been a trusted name in swim gear since 1994, proudly serving athletes, coaches, and recreational swimmers for over 30 years. With a vast catalog of top-tier products, a reputation for excellent customer service, and a risk-free shopping experience, the brand has long been a go-to destination for swim enthusiasts. However, with such a wide product range, Swim2000 needed a more sophisticated email marketing strategy to surface relevant cross-sell opportunities and increase the lifetime value of its loyal customer base.

We developed a strategic email flow system that leveraged Swim2000’s expansive product catalog to drive cross-sell opportunities and guide customers through a more personalized buying journey. The welcome flow established brand trust and introduced the breadth of product categories — from swimwear and training aids to goggles and accessories. Post-purchase flows were tailored to encourage complementary product discovery based on previous purchases (e.g., recommending fins or caps after a swimsuit order). Abandonment flows and re-engagement campaigns were optimized for timing and relevance, ensuring each customer touchpoint supported smarter shopping and stronger brand connection.

Our flows helped drive an 87% increase in flow revenue, transforming email into a high-performing, conversion-focused channel. The strategic use of catalog-based recommendations and cross-sells significantly boosted average order value and repeat purchase rates. Swim2000 was able to better highlight its diverse inventory while strengthening customer relationships — delivering both convenience and value to shoppers who trust the brand’s 30-year legacy.