Building a brand isn’t easy! But, if you do it successfully it most definitely has its perks. After years of experience, our team formulated a step by step mindset guide. Now, just a quick disclaimer: like children, every brand and personality is different. Some brands and people require things that others don’t – so please, be mindful of that.
1. What Is Your Message?
Don’t just tell us about the product you are offering, tell us why you think the world needs this. We urge all of our clients to spend every minute of their days finding that answer prior to launch. If you go in with a mission and a slogan of some sort, you are 10 steps ahead.
2. “Sleep? What Is That?” “No Mike, you are not a superhero for working until 4AM”.
Many new brand owners get caught up in the startup mindset, while that is AMAZING, it is also a complete waste of time. Spending countless hours over working yourself will just put your vision at a disadvantage. So no, go to your mom’s BBQ, your brand can wait. Now, you might think we’re crazy for saying this. We live in an age where the “work hard, play hard” mentality is considered success when in reality it is just a hassle. We believe in working smart, delegating, setting up schedules and sticking to them. Organizing yourself key here; the most successful brand owners we work with don’t work themselves down to the bone, instead they work smart. In conclusion, working smart + being organized + delegating + being open minded = success.
3. Research! Well, you are here!
So, we take it that you are researching. But, it goes way beyond the back links on Google. Grab a book, get a mentor, or something that takes you away from a computer. It’ll just make you stronger.
4. Value Content
We live in a visual world. We’re 100% certain that this blog post would be more effective in video, why? Because that is just the way it is. Spend majority of your resources and time on creating something that sticks. But, don’t just do that once, do it daily. Brands grow over time, not overnight. So remaining consistent is the only way to flourish here.
There are hundreds of other suggestions that we have, but start with this and keep us posted! Be dynamic, live freely and open minded – success will come.
Looking for more? Sign up to our newsletter to claim free courses, information, and brand growth tips.
Schedule your free brand audit now.